She watches every marketing dollar like it's yours.
Sully spots which neighborhoods, ad creatives, and channels are actually producing leads — and shows you where the spend should move before your competitors notice.
“I'm spending on five channels and I genuinely can't tell you which one's making me money.”— in an owner’s words
What Sully does for your business
Sully does one thing better than anyone: she tells you which dollar of marketing spend is working and which isn't. She watches every neighborhood campaign, every search bid, every lawn-sign program, every referral path — and shows you where the budget should move.
She reads content, too. If a before-and-after post is outperforming the rest, or a landing page is converting twice as well as its peers, Sully flags it so Zig and Ember can ride that signal before the window closes.
She's a market-intelligence analyst, not a designer or a copywriter. Use her to keep your cost-per-lead under control and to find the next neighborhood — she names the move, you approve the spend.
What you can put Sully on.
Campaign analytics
Tracks every campaign by lead volume, lead quality, and close rate.
Neighborhood targeting
Identifies which neighborhoods and homeowner profiles convert best for your trucks.
Spend recommendations
Names the channels that aren't closing and the ones worth more — you approve.
Content intelligence
Spots which ads, posts, and landing pages are working and tells the team to ride them.
You stay in the driver’s seat.
Sully watches, flags what matters, and drafts the next step — but nothing leaves your shop without you. Sully doesn’t send the message, move the money, or close the deal on its own. It hands you the recommendation and the reasoning; you make the call. That’s the line, and it doesn’t move.
A day with Sully.
Where the money worked
Last week's spend, ranked by cost-per-closed-deal — not just leads.
A neighborhood heats up
One zip is converting twice the rest — she names it so you can lean in.
A creative to ride
A before-and-after post is outperforming — she flags it for Zig and Ember.
