The short version
- Everything we build for you starts as a web page.
- You mark it up on the page, not in an email thread.
- The PDF comes after you say it's done.
- A Bench Page is a link anyone can open without logging in.
Why a page
A PDF is a photo of a document. You can't fix a sentence in it, so it goes back and forth by email for a week with "change line three." A page you can open and punch on is a working copy. So everything we build for you starts as a web page. You read it, you tell us what's wrong, we change it, you refresh. Don't approve a PDF you still want to rewrite.
What locked means
When you say it's done, we make the PDF, or we publish it as a Bench Page. A Bench Page is a link anyone can open without logging in. Forward the link and the person on the other end sees the same page you do.
Why it reads well for search too
One headline, real section headers, and the questions a person would ask, on the page instead of hidden in code. Google and ChatGPT should be able to quote the same lines you read. Any Bench word you don't already have gets explained the first time it shows up, with a glossary at the bottom of the same page. We don't send you to another site to learn our vocabulary.
Questions
Why not just send a PDF?
A PDF is a photo of a document. You can't fix a sentence in it. You mark up the page until you say it's done, then we make the PDF or the link.
What is a Bench Page?
A finished page at a link anyone can open without logging in. Forward the link and they see what you see.
Why is there a glossary at the bottom?
If we use a Bench word you don't already have, it's explained the first time and again at the bottom of the same page. Search engines and AI models read that too.
Keep going
Every Bench word above is on Glossary / FAQs, in plain English.