She runs your marketing.
Sully works like a chief marketing officer: the head of your marketing. She does the work that comes up once in a while herself, and she manages a custom agent for each marketing process that runs every day.
“I'm spending on five channels and I genuinely can't tell you which one's making me money.”— in an owner’s words
What Sully does for your business
Sully runs marketing the way a chief marketing officer would. She watches which neighborhoods, ads and channels bring in leads, and she tells you where the budget should move.
Some marketing work only comes up once in a while: a video, a social post, a few ads. Sully does that herself, and your people approve it before it goes out. When it becomes a daily process, like a new video every day, several posts a day with new pictures, or ads managed all day, it gets its own custom agent, working under Sully.
She manages those custom agents the way a manager runs a team. You stay in charge: the agents prepare, and your people approve.
What you can put Sully on.
Campaign analytics
Tracks every campaign by lead volume, lead quality, and close rate.
Neighborhood targeting
Identifies which neighborhoods and homeowner profiles convert best for your trucks.
Spend recommendations
Names the channels that aren't closing and the ones worth more — you approve.
Occasional content
A video, a social post or a few ads once in a while: she does it herself, and you approve it before it goes out.
Custom agents under her
A daily process, like a new video every day, gets its own custom agent, and Sully manages it.
You stay in the driver’s seat.
Sully watches, flags what matters, and drafts the next step — but nothing leaves your business without you. Sully doesn’t send the message, move the money, or close the deal on its own. Sully hands you the recommendation and the reasoning; you make the call. That’s the line, and it doesn’t move.
A day with Sully.
Where the money worked
Last week's spend, ranked by cost-per-closed-deal — not just leads.
A neighborhood heats up
One zip is converting twice the rest — she names it so you can lean in.
A creative to ride
A before-and-after post is outperforming — she flags it for Cole and Ember.
Under the hood.
Pairs well with.
Put Sully on the job.
Not sure where to start? Take the 60-second Scaling Brief →