What Piper does
Piper does one thing better than anyone: tells you which dollar of marketing spend is working and which isn't. She watches every Facebook neighborhood campaign, every Google bid, every lawn-sign program, every referral path — and rebalances the budget toward what's pulling its weight.
She also reads content. If a particular before-and-after post is outperforming the rest, or a landing page is converting twice as well as its peers, Piper will tell Cole and Ember to ride that signal harder before the window closes.
She's not a designer or a copywriter — she's a market intelligence analyst with permission to move money. Use her to keep your cost-per-lead under control and to find the next neighborhood before anyone else does.
Skills
4 capabilities, grouped by maturity.
Campaign Analytics
Tracks every campaign by lead volume, lead quality, and close rate
Neighborhood Targeting
Identifies which neighborhoods and homeowner profiles convert best for your trucks
Spend Reallocation
Moves budget away from channels that aren't closing and into the ones that are
Content Intelligence
Spots which ads, posts, and landing pages are working — tells the team to ride them
Pairs well with
Other agents in the Revenue & Growth pillar.
